WNW News
During AAPI Heritage Month, Working Not Working launched an ongoing partnership with the Asian Creative Foundation, an organization and advocate for AAPI talent.
To show our appreciation for the incredible work that talent hirers do, Working Not Working presents “We Love Recruiters,” a love song and rallying cry for the unsung heroes of the creative industry.
Featured Creative Work
“90s Art School”, a new experimental art project from Matthew Atkatz, plucks bygone photos from old shoeboxes and gives them a digital yet unpretentious revival.
Click here for intelligent branding, creative process insights, and adorable dog actors. Lacey Waterman discusses Strand Studio’s complete rebrand of Ollie.
At the start of October, Netflix took the tried-and-true approach of larger-than-life advertising and subverted it beautifully. With messages updated weekly, Netflix’s new billboard mixes the wit that the company’s celebrated Twitter is known for with the nostalgic aesthetic of a cinema marquee.
Opinion
We’re experiencing a massive shift in the ways we think about labor. What are we giving? At what cost? How can we make this exchange more humane, more equitable, more sustainable?
If you follow your curiosity, identify your superpowers, define your values, visualize your future, and practice patience through affirmations, I believe with all my soul that you’ll create the change you want to see.
If you are looking to hire creatives and want them in a physical office, be explicit about the value your company or team has observed from in-person work. Anyone who has worked remotely can point to examples of how they created value from the relative comfort of their own home.
Interviews
“My number one advice would be to be all of you,” Aminah advises. “Any moment that you hold back any part of you, it doesn’t do you or your creativity justice.”
Maldonado’s inspiring journey shows how having the ability to self-start can help creatives build a legendary career—one that begins by pulling the trigger themselves. Here Kristen is on where she’s been, how she got here, and what she loves about her job.
Here’s Saatchi & Saatchi’s Kathryn Loving on her favorite part of being a recruiter, how many portfolios she checks out a day, and how to capture her attention as a creative.
The creative industry is on its own collective journey to self-discovery, much like the students preparing to enter it: learning to trust in creativity, daring to pivot, pushing past pain points, and reaching for full creative potential.