Federico Munichor and Joaquin Lynch Garay teamed up over a decade ago, and in that time have traveled from their roots in Buenos Aires to Shanghai on to New York and most recently to Los Angeles. They discuss why collaboration comes easy, which campaigns make them proudest, the ways in which each creative market is distinct, and how their creative approach is shaped by these stops on their creative journey.
Read MoreA Women's Shaving Ad with Actual Body Hair: An Advertising First
Enter women's shaving brand BILLIE, who now own the honor of delivering an advertising first: a women's shaving ad with actual body hair. They're calling it "Project Body Hair." Bravery has never been so easy to achieve, but they rightfully deserve all the credit. So does WNW Member Noemie Le Coz, who handled all the branding, illustration, art direction and website design for the subscription-based razor and body care brand.
Read MoreYou Might Be a Creative, But You Don't Own Creativity
“Refusing to look for potential in those we work alongside is just plain shortsighted… Creativity isn’t a precious commodity to be protected… If anything, creativity is exponential—the more we engage in being creative together, the more creativity there is to go around.”
Read MoreThen We Really Came To The End: On Andrew Essex’s "The End of Advertising"
What is advertising when there’s no more advertising to be found? Now that ad blocking software zaps banner ads. Now that cord cutting has killed the 30-second spot. What are traditional concepts, anyway, in the face of DJ Khaled posting a story on Instagram about Weight Watchers?
Read MoreThis Female Creative Calls Bullshit on the "Female Empowerment Brief"
With feminism in the zeitgeist, brands want to be part of the buzz. As a result, briefs targeting women are trending toward an ask for an “empowerment” message. A noble intent, one would think, but as a female creative who is often called on to answer these briefs, I’m left feeling more icky than empowered.
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