Gordon explains diversity in advertising with the same passion that goes into explaining new ideas. Our conversation about his background quickly moved into the steps that advertising needs to take to become more inclusive and I think it’s all the better for it. For agencies looking to make some serious change, Gordon practically lays out the blueprint that will help the creative world change for the better.
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Emily Berger Started in Accounting. Now She’s an Award-Winning Creative Leader.
Coming from a family that spoke about ads at the dinner table with the same air of normalcy as sports, Emily Berger was always destined to become a creative titan. While interning in an ad agency accounting department and hating every second of it, she realized that she wanted to do what the creatives were doing and made it her mission to be like them.
Read MoreHow Portfolio School Alternatives Are Teaching Aspiring Advertising Creatives For Free
At the One School, Polanco spent 16 weeks on a crash course learning the ins and outs of being a creative. Here, she explains how her creative background and education at the One School have prepared her to be a creative within the advertising industry.
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Donye Taylor Cut Her Own Path Into The Creative Industry
From working with R&B artist 6LACK to market his 600 Degrees hot sauce to handling creative direction for a project with Nike, Donye Taylor has carved her own path on her terms. She’s not letting up for anyone. Taylor talks The Digital Footprint, what drives her, and what she plans on doing in the future.
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Photo by EVERGIB
Canceling the Confederacy: The Dismantling of One of the Most Powerful Brands in American History
“In some cases, a brand stretches or distorts the truth to appeal to its audience. Do we really think Pop-Tarts are part of a nutritious breakfast, as Kellogg's suggests? Over time, the reinforcement of this skewed reality becomes accepted as the norm. It's exactly how the rise of the Confederacy brand came to pass.”
Read MoreSpace Was an Out-of-Touch Client in Need of a New Brand Strategy. Meet Supercluster, Its New Creative Agency
How Alex Center, Former Design Director at Coca-Cola, Gets Amazing Work from His New Creative Team
In our conversation, Alex Center shared the specific strategies he uses to ensure his CENTER team is able to produce their best work, along with where he finds new creative talent for projects.
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WNW Connects: Alex Center with New Balance Basketball
“Over the course of the next year, we imagined what would become New Balance Basketball. A brand that could stand out in the crowded sneaker space by doing things independently, not about hype, but by being humble, focusing on craft, all while staying true to New Balance’s legacy. Then they signed Kawhi Leonard. The perfect partner.”
Read MoreJosh Cohen's Design Chops Inform His Unique Exploration Into Video
One of the coolest parts of WNW Member Josh Cohen's portfolio is on display in the project credits. The man is wearing a lot of hats. Director, writer, editor, designer, art director, producer. "It’s a special feeling and privilege, being able to have a vision, and have the end product be just that or something really close to it."
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