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Nicole Lelacheur, a Senior Copywriter at JOAN, Talks Empathy, Instincts, & Keeping a Foot Firmly Planted Outside Adland

Working Not Working April 27, 2022

“I used to wait around until someone else said the thing I was thinking in order to validate it. Don’t wait to speak on the things you believe in.”

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In INTERVIEWS Tags Nicole Lelacheur, copywriter, JOAN, empathy, interview, conversation, advertising, adland, creativity, advice, creative career, pitch, brief, talent, Trey Alston

6 Steps to Build Your Best Photography Portfolio

Working Not Working April 8, 2022

Working Not Working has joined forces with photographers Jessica Pettway & Andi Elloway to look into what goes into a great photography portfolio and how to select images and a layout that show off your personal point of view.

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In RESOURCES Tags event, resource, photographers, photography, Andi Elloway, Jessica Pettway, talent, creativity

Illustration by WNW Member Vrinda Zaveri

5 Tips to Find Work, Collaborators, and Community on Working Not Working

Working Not Working January 25, 2022

Want to know how you can find work? Want to know how to get noticed? The WNW team has your back. Take a look at some quick steps below.

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In RESOURCES Tags Christian Blackwell, talent, talent department, profile, community, collaborators, resources, resource, advice

TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)

Working Not Working December 20, 2021

I encourage brands to be confident with what they say and how they say it. I work with some of the biggest brands in the world and it’s so frustrating when they look to their competitors for inspiration when they could and should be leading the way for their category.

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In INTERVIEWS Tags Vikki Ross, copywriters, copywriting, consultant, advertising, creative industry, talent, conversation, interview

Animation by WNW Member Anthony Eslick

13 Steps to Create a Stand-Out Profile on Working Not Working

Working Not Working November 15, 2021

We’ve built Working Not Working profiles to be as multifaceted as you are. What that means is they’re aesthetic, adaptable, and can serve a number of roles. Here are our team’s collective thoughts, as well as the basic steps that you should follow to ensure a great profile.

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In RESOURCES Tags Working Not Working, resources, creatives, profile, creative profile, talent, promotion, self-branding
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Talent Talk with Kim Lovell, Creative Talent Manager at VMLY&R

Working Not Working August 18, 2021

After a year stint as a Creative Recruiter at the Creative Circle, Lovell’s brought her talents to VMLY&R and constantly works to fill its staff with the greatest creative minds that she can. Here’s her process and perspective on finding talent.

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In INTERVIEWS Tags VMLY&R, interview, Kim Lovell, Trey Alston, advertising, recruiting, recruiter, talent, how to, advice, conversation, portfolio, creativity
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As The Martin Agency’s CCO, Danny Robinson Sets the Creative Tone & Asks the Right Questions

Working Not Working August 18, 2021

Over the past 17 years, Robinson has worked as a SVP/Group Creative Director, Chief Client Officer, and Chief Creative Officer as of last August. He’s seen a lot during his time with The Martin Agency. Here’s an exhaustive look at the grand scope of working at the agency, evolving creatively, and intrinsic learning as it relates to his work.

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In INTERVIEWS Tags Danny Robinson, The Martin Agency, interview, Trey Alston, conversation, chief creative officer, talent
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Creative Director Edward Yeung Prioritizes Representation in Their Work, a “Beautiful Crusade for Good”

Working Not Working May 20, 2021

The award-winning non-binary interdisciplinary creative is an Associate Creative Director at Spotify, where they’ve worked on different rollouts for artists such as Billie Eilish, BLACKPINK, and Maluma. Along with their role as a Co-Founder of the brand Crushed Tonic, Yeung’s hands are full as they continue to realize the full extent of their creative abilities.

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In INTERVIEWS Tags Edward Yeung, Spotify, art director, designer, Crushed Tonic, Young Guns, young gun, interview, Trey Alston, conversation, talent, advice, submission, creative direction, career goals
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How Ray Smiling Adds Destruction Into Creativity

Working Not Working May 10, 2021

Ray Smiling speaks about creativity as if it were a recap of a Transformers fight. It’s about creating and destroying, it “needs more explosions.” He’s the kind of Creative Director that you want to have if you’re into advertising. His ability to think outside of the box, and encourage other creatives to do so, is well-documented.

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In INTERVIEWS Tags Ray Smiling, Translation, interview, Trey Alston, conversation, creativity, advertising, industry, talent, Creative Director, design, Adidas, Working Not Working

Artwork by WNW Member Chris Burnett

50 People & Companies Inspiring the Working Not Working Community Right Now

Working Not Working March 10, 2021

We asked WNW members to tell us about the creative people who most inspired them, the companies whose projects most impressed them, and their under-the-radar discoveries who deserve to be household names.

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In WNW NEWS Tags Working Not Working, inspiration, list, talent, Top Companies, Top Creatives, survey, conversation, advertising, ad industry, community, 2020, 2021
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Felix Richter’s Decade at Droga5 Proves a Mastery Of Creative

Working Not Working March 4, 2021

Felix Richter is the Co-Chief Creative Officer for one of the most well-known agencies in the world. His executive-level creative decisions have left his gargantuan fingerprints on some of the industry’s most well-known campaigns. He’s an inspiration to creatives everywhere — not just for his work in the industry, but also for his approach to being creative altogether.

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In INTERVIEWS Tags Felix Richter, Droga5, advertising, agency, interview, Trey Alston, chief creative officer, talent, marketing, advice
Photography: Noire Mouliom

Photography: Noire Mouliom

These Black Creatives Founded Six Cinquième, One Of Canada’s Most Exciting New Creative Agencies

Working Not Working March 1, 2021

In just two years, Six Cinquième has become the blueprint for rising, self-established agencies—especially for Black creatives, who make up an absurdly small percentage of the advertising industry. Now, they’re speaking to Working Not Working about it all: being creatives, establishing their highly sought-after agency, and the vision that they have for the future.

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In INTERVIEWS Tags Miro LaFlaga, Ashley Phillips, Canada, Trey Alston, interview, advertising, BIPOC, Black, creativity, talent, agency
Photo by Mckenzie Grant-Gordon (Painting titled “Recognition”)

Photo by Mckenzie Grant-Gordon (Painting titled “Recognition”)

Jewel Ham’s Creativity With Spotify Changed The Internet This Holiday Season. Now, She Wants Her Art To Change The World

Working Not Working January 7, 2021

Jewel Ham now has an appreciation for creativity on a smaller scale—one that’s decidedly not corporate. Here’s Jewel Ham on interning at Spotify, her definition of creativity, advice for future creatives, and building community in Charlotte.

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In INTERVIEWS Tags Jewel Ham, artist, fine art, Spotify, intern, graduate, internet, Charlotte, community, talent, painter, interview, Trey Alston
Animated illustration by Emily Parsons

Animated illustration by Emily Parsons

Creative Turns: Graham Nelson––From Law School to Entertainment

Working Not Working July 13, 2020

From a start in law school, to Japanese TV, to a strategist at Huffington Post and now off-screen writer and on-screen creative at studios like Vox and Netflix, Graham Nelson’s path has been anything but predictable. His leading advice? …

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In INTERVIEWS Tags Graham Nelson, Creative Turns, Emily Parsons, reinvention, creativity, creative industry, talent, Netflix, Vox, interview, conversation
Illustration by WNW Member Richard A. Chance

Illustration by WNW Member Richard A. Chance

The Many Hurdles Facing Creatives of Color in Museum Spaces

Working Not Working June 9, 2020

Museums become the long term memory of a society. They bear the scars of oppressive movements that stain our history and carry that trauma like a physical body. Each institution has a closet full of skeletons they’d rather forget.

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In OPINION Tags Danielle Evans, Amelie Lamont, Chaedria LaBouvier, museum, exhibit, creatives of color, creativity, woke, talent, injustice
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21 Years, 21 Lessons: About Success & Failure as a Creative Immigrant

Working Not Working May 13, 2020

Us immigrants, we tend to shy away from voicing our stories because we are afraid of how it will effect our status. Here’s to hoping that telling my story will help someone else like me in their journey.

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In RESOURCES Tags immigration, o1 visa, visa, creativity, Serra Semi, journey, creative, designer, temporary, immigrant, advice, how to, resource, talent, lessons
Illustration by WNW Member James Clapham

Illustration by WNW Member James Clapham

Drawing Under Quarantine: Fostered Skills & Advice for Newcomers

Working Not Working April 22, 2020

These tips for professionals and amateurs alike can provide some attainable goals or challenges to those in search of motivation, especially now that freelance creatives are under the whims of unstable budgets.

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In OPINION Tags drawing, quarantine, COVID19, coronavirus, creativity, illustrator, talent, interview, op-ed, resource, children, teaching, advice
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Overshare Podcast: Lauren Hom Will Teach You Everything She Knows

Working Not Working April 14, 2020

In this episode, you will learn the importance of destigmatizing money in the creative industry, and how necessary it is to be around people who help you dream bigger and encourage you to think about yourself in a different way.

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In INTERVIEWS Tags media-format, Lauren Hom, dream big, Overshare, podcast, talent, lettering, illustration, design, interview, conversation, teacher, success
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Asking Not Asking #33: All or Nothing

Working Not Working April 14, 2020

Over the past year, art has been calling out to me again in a way I can’t ignore. Her pleas have been getting stronger, more urgent—and more disappointed in my lack of resolve to commit more time to her—time I simply don’t have right now.

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In OPINION Tags Tina Essmaker, Asking Not Asking, creativity, talent, opinion, op-ed, advice, how to, Creative Coach
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Mischief President & “Sassy Bossypants” Kerry McKibbin on Stirring the Industry, Ideas Over Agency Theater, & the Power of “No”
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Jan 25, 2022
5 Tips to Find Work, Collaborators, and Community on Working Not Working
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Dec 20, 2021
TOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
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13 Steps to Create a Stand-Out Profile on Working Not Working
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