A Women's Shaving Ad with Actual Body Hair: An Advertising First

Enter women's shaving brand BILLIE, who now own the honor of delivering an advertising first: a women's shaving ad with actual body hair. They're calling it "Project Body Hair." Bravery has never been so easy to achieve, but they rightfully deserve all the credit. So does WNW Member Noemie Le Coz, who handled all the branding, illustration, art direction and website design for the subscription-based razor and body care brand.

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Drinking Not Drinking Chicago: Recap

Hosted at Villains in collaboration with Southbank, our global happy hour series felt right at home. It was the ideal venue and vibe for authentic networking in the Windy City. Everyone enjoyed meeting fellow members and sampling the snacks and signature Old Fashioneds. Thanks to WNW Member Alex Garcia for taking professional portraits for attendants' WNW profiles and portfolio sites.

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Want to Work at Digitas? Brent Eveleth Talks Elastic Thinking, Boston, & More

Brent Eveleth, Creative Director & SVP of Experience Design at Digitas, shares what he looks for in prospective hires, what it takes to succeed at Digitas, & why Boston will probably never get the credit it deserves for its strong, creative community.

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You Might Be a Creative, But ​​​​​​​You Don't Own Creativity

“Refusing to look for potential in those we work alongside is just plain shortsighted… Creativity isn’t a precious commodity to be protected… If anything, creativity is exponential—the more we engage in being creative together, the more creativity there is to go around.”

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Forty-ish In Advertising: ​​​​​Bullshit Myths vs. Cold Hard Realities

Your forties. The actuarial tables say you’re in the prime of your life! But, alas! You’re in advertising, and now the actuarial tables say you should’ve died 5 years ago. If you’re newly 40 or just curious about that one person in your agency who doesn’t know who Post Malone is, here’s a handy guide to some of the Bullshit Myths and Cold, Hard Realities

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Sinan Dagli & BSSP Give Kevin Garnett ​​​​​​​Another Shot in 2K18 Ad

The NBA Playoffs are here. But current players on lottery teams aren't the only ones bummed to be missing out on the glory. What about all of the retired champions, like Kevin Garnett, who can almost taste their past victories? Below, WNW Member and BSSP's Associate Creative Director Sinan Dagli tells us about NBA 2K18's latest campaign, "KG's Back."

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What’s It Like to Freelance? Myths vs. Real Talk

"Now, having just ended a seven-year freelance career to go back to a full-time staff position, I’d like to help anyone considering making the same leap I did years ago. When it comes to freelancing, here are the myths and here’s some real talk."

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10 Things You'll Quickly Learn Starting A Creative Studio

MA'AM, an NYC creative studio that just turned 1, offers up 10 lessons they had to learn off the cuff. If you're looking to start your own studio at some point, this piece will give you a head start.

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Then We Really Came To The End: On Andrew Essex’s "The End of Advertising"

What is advertising when there’s no more advertising to be found? Now that ad blocking software zaps banner ads. Now that cord cutting has killed the 30-second spot. What are traditional concepts, anyway, in the face of DJ Khaled posting a story on Instagram about Weight Watchers?

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Peter Rosch Shows You Creatives & ​​​​​​​Agencies How To Use Your Egos For Good

"It’s a pretty simple premise. When I have the time, I let agencies know that I am available to crush it for 48-ish hours on a range of very specific asks in exchange for a minimum donation of $1000." So far, 3 agencies have enlisted Peter's ego for more than $7,300 in donations to CASA for Children.

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Composer Adam Miele Talks Scores, Jingles, & the Musical Grind

Adam Miele has produced Grammy-nominated albums, written commercial "jingles by the pound," recorded personal projects, and founded his own music production house called Bear Studios. "There’s a great satisfaction that comes when someone is willing to compensate you for your creative efforts."

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Andrew Jasperson's Short Roasts Silicon Valley's Self-Importance

It's cool to want to change the world for the better. It's amazing to actually do it. But it's super annoying to act like you're doing it and talk about you doing it while you do it. Silicon Valley and Madison Ave are some of the biggest exporters of this often hilarious self-importance.

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This Female Creative Calls Bullshit on the "Female Empowerment Brief"

With feminism in the zeitgeist, brands want to be part of the buzz. As a result, briefs targeting women are trending toward an ask for an “empowerment” message. A noble intent, one would think, but as a female creative who is often called on to answer these briefs, I’m left feeling more icky than empowered.

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