Enter women's shaving brand BILLIE, who now own the honor of delivering an advertising first: a women's shaving ad with actual body hair. They're calling it "Project Body Hair." Bravery has never been so easy to achieve, but they rightfully deserve all the credit. So does WNW Member Noemie Le Coz, who handled all the branding, illustration, art direction and website design for the subscription-based razor and body care brand.
Read MoreDrinking Not Drinking Chicago: Recap
Hosted at Villains in collaboration with Southbank, our global happy hour series felt right at home. It was the ideal venue and vibe for authentic networking in the Windy City. Everyone enjoyed meeting fellow members and sampling the snacks and signature Old Fashioneds. Thanks to WNW Member Alex Garcia for taking professional portraits for attendants' WNW profiles and portfolio sites.
Read MoreWant to Work at Digitas? Brent Eveleth Talks Elastic Thinking, Boston, & More
Brent Eveleth, Creative Director & SVP of Experience Design at Digitas, shares what he looks for in prospective hires, what it takes to succeed at Digitas, & why Boston will probably never get the credit it deserves for its strong, creative community.
Read MoreYou Might Be a Creative, But You Don't Own Creativity
“Refusing to look for potential in those we work alongside is just plain shortsighted… Creativity isn’t a precious commodity to be protected… If anything, creativity is exponential—the more we engage in being creative together, the more creativity there is to go around.”
Read MoreForty-ish In Advertising: Bullshit Myths vs. Cold Hard Realities
Your forties. The actuarial tables say you’re in the prime of your life! But, alas! You’re in advertising, and now the actuarial tables say you should’ve died 5 years ago. If you’re newly 40 or just curious about that one person in your agency who doesn’t know who Post Malone is, here’s a handy guide to some of the Bullshit Myths and Cold, Hard Realities
Read MoreSinan Dagli & BSSP Give Kevin Garnett Another Shot in 2K18 Ad
The NBA Playoffs are here. But current players on lottery teams aren't the only ones bummed to be missing out on the glory. What about all of the retired champions, like Kevin Garnett, who can almost taste their past victories? Below, WNW Member and BSSP's Associate Creative Director Sinan Dagli tells us about NBA 2K18's latest campaign, "KG's Back."
Read MoreWhat’s It Like to Freelance? Myths vs. Real Talk
"Now, having just ended a seven-year freelance career to go back to a full-time staff position, I’d like to help anyone considering making the same leap I did years ago. When it comes to freelancing, here are the myths and here’s some real talk."
Read More10 Things You'll Quickly Learn Starting A Creative Studio
MA'AM, an NYC creative studio that just turned 1, offers up 10 lessons they had to learn off the cuff. If you're looking to start your own studio at some point, this piece will give you a head start.
Read MoreThen We Really Came To The End: On Andrew Essex’s "The End of Advertising"
What is advertising when there’s no more advertising to be found? Now that ad blocking software zaps banner ads. Now that cord cutting has killed the 30-second spot. What are traditional concepts, anyway, in the face of DJ Khaled posting a story on Instagram about Weight Watchers?
Read MorePeter Rosch Shows You Creatives & Agencies How To Use Your Egos For Good
"It’s a pretty simple premise. When I have the time, I let agencies know that I am available to crush it for 48-ish hours on a range of very specific asks in exchange for a minimum donation of $1000." So far, 3 agencies have enlisted Peter's ego for more than $7,300 in donations to CASA for Children.
Read MoreComposer Adam Miele Talks Scores, Jingles, & the Musical Grind
Adam Miele has produced Grammy-nominated albums, written commercial "jingles by the pound," recorded personal projects, and founded his own music production house called Bear Studios. "There’s a great satisfaction that comes when someone is willing to compensate you for your creative efforts."
Read MoreHow Not Working Can Lead You to Resolve
We have a very real opportunity before us to champion a better way to communicate—one that allows us to use our softer reasoning along with our fierce strength as a more complete toolkit for connecting with people. That is resolve.
Read MoreMany Super Bowl Spots, All of Them Possible Tide Ads
Here are some of our favorite Super Bowl spots this year, and shout-outs to the WNW Members who helped them score (get it?!?!).
Read MoreWant to Work at Wieden+Kennedy? Meet Lauren Ranke
We interview Lauren Ranke, the Director of Creative Recruiting at W+K Portland. Lauren tells us how she's seen the agency evolve over her 20+ year tenure and how you can get hired.
Read MoreThe Top Companies WNW Creatives Would Kill to Work for Full-Time 2017
We surveyed our members for the fourth year in a row, asking them which companies they’d kill to work for full-time.
Read MoreAndrew Jasperson's Short Roasts Silicon Valley's Self-Importance
It's cool to want to change the world for the better. It's amazing to actually do it. But it's super annoying to act like you're doing it and talk about you doing it while you do it. Silicon Valley and Madison Ave are some of the biggest exporters of this often hilarious self-importance.
Read MoreCoverage Coalition: Join Barton F. Graf to Spread the Health
The advertising budget for the Affordable Care Act (ACA/Obamacare) has been slashed by 90%, and the window for enrollment, which starts November 1st, is half the length. Creative agency Barton F. Graf wants the advertising industry to come together to make up this 90% difference and ensure people sign up for affordable health care. Below, we talk to WNW Member Zoe Kessler, a Senior Art Director at BFG, who will tell you everything you need to know to help make a positive impact with the Coverage Coalition. We love seeing our members using their creative skills and communicative powers to make a difference, and this initiative perfectly encapsulates that ingenuity and spirit. #SpreadTheHealth
Read MoreThe 3% Conference Founder Talks Diversity & How We Can Do Better
The 3% Conference was born with the mission to champion female creativity and make the case that in order for businesses to innovate, they have to embrace diversity. Now in its sixth year, the 3% Conference is showing a true commitment to effecting change with its adaptability: "We've become increasingly aware of the danger of agencies solving for the 'woman problem' and neglecting diversity in all its facets. So our fall agenda will explore and inspire on all fronts of diversity to make it crystal clear that our tagline -- Diversity = Creativity = Profitability -- is a rally cry that leaves no one behind and no one's needs back-burnered."
Read MoreThis Female Creative Calls Bullshit on the "Female Empowerment Brief"
With feminism in the zeitgeist, brands want to be part of the buzz. As a result, briefs targeting women are trending toward an ask for an “empowerment” message. A noble intent, one would think, but as a female creative who is often called on to answer these briefs, I’m left feeling more icky than empowered.
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