So how can an Animator showcase their designs in a way that both works with the artistry and intent behind them, and demonstrates their one-of-a-kind style and thinking? We got together with Keenon Ferrell, a digital animator and illustrator based in NYC, to talk about just that.
Read MoreTOV Consultant Vikki Ross Helps Brands To Become Human & Humans To Become Copywriters. (Sorry Robots.)
I encourage brands to be confident with what they say and how they say it. I work with some of the biggest brands in the world and it’s so frustrating when they look to their competitors for inspiration when they could and should be leading the way for their category.
Read More"Globally, the Narrative Pen Is in White Folks’ Hands." Nigerian Copywriter Dotun Bello on the Need for Industry Change
“I think the biggest problem is that globally the narrative pen is in white folks’ hands. Even in Africa, our regional campaigns are created all the way in London. That's ridiculous to me. I think we need to give the people the narrative pen.”
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Visuals by Kayla Homenok
Creativity & Well-Being: Shifting the Way We Think About Work
The culture of overwork has brought many of us to a point where burnout is becoming very real and to a point of defining our full identity and sense of self by what we have achieved in our work or careers.
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Shiloh Gray, Winc’s VP Of Brand, Has Made His Creative Passion Mentoring Other Creatives
Gray has spent years applying what he’s learned in the industry, and what he’s discovered seeing creatives operate on all levels, through mentoring Black and Brown rising creatives. Here’s Gray on his creative philosophy, mentoring, and what all creatives should know, below.
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We Are COLLINS: A Conversation with Design Leadership at the Celebrated Strategy & Brand Experience Company
We caught up with design leadership, split between COLLINS’ two offices, to shine a light on the industry perspective of the strategy and brand experience company, how that insider reputation was met and swiftly surpassed, and which projects have only further solidified their team appreciation for incredible craft at incredible scale.
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Illustration by WNW Member Sol Cotti
How Creative Leadership Is Collaborating Remotely with Clients, Staff, and Freelancers
“I think I had a profound misconception of what it means to be an office and what that requires. A lot of people were guilty of this...we are still very much working through the implications of it now.”
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Animated illustration by Emily Parsons
Creative Turns: Graham Nelson––From Law School to Entertainment
From a start in law school, to Japanese TV, to a strategist at Huffington Post and now off-screen writer and on-screen creative at studios like Vox and Netflix, Graham Nelson’s path has been anything but predictable. His leading advice? …
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Animated illustration by Emily Parsons
Creative Turns: Matt Welch–From Journalism to Advertising
Matt Welch, a program director at Wolff Olins, started his career as a page designer and copy editor at The New York Times Company. See how his time in journalism along with a healthy dose of determination and curiosity led to an unexpected––yet informed––pivot to his current position in advertising.
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Asking Not Asking #32: Questioning Next Steps
“I think freelance life has shifted my focus from doing what I love to worrying too much about money and business. That makes me feel like something is not working. I want to be excited about what I do again.”
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Asking Not Asking #31: Ready for Creative Expansion
As I work on my plan for the next five years I'm craving an expansion while holding onto my mastery. How do I expand to take on a bigger creative role, while keeping the market's trust in what I do very well?
Read MoreCreative Director Job Descriptions: Template, Tear-Downs, and More
Ready to hire a creative director? If you’ve been in the creative world for a while, you’ll know that’s not a simple task. “Creative director” isn’t a cookie-cutter job. Your job description needs to be specific enough to illustrate what YOU define a creative director to be.
Read MoreWorking Not Working Is Hiring a Full-Time Creative Recruiter
The Top 50 Companies Working Not Working Creatives Want to Work for in 2020
Our creative community wrote down more than 4,000 names. Here are the fifty agencies, brands, publications, services, stations, studios, tech giants, and more that made the cut, ranked in order.
Read MoreHow to Win an ADC Award, According to Past Winners, Judges, & The ADC Team
We want you to bet on yourself and we’re here to help. While the ADC Awards are highly competitive, winning one can quickly take your creative career to the next level. So we spoke with past winners, a current judge, and the ADC team to gather helpful tips for entering your work and best positioning yourself to win
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Illustration by WNW Member Rob Dobi
Over30Under30, a New Project That Addresses Advertising’s Ageism Problem
Over30Under30 is an interview project that balances the conversation by celebrating a demographic that the creative industry is simply not supporting or promoting enough. It highlights the work, stories, and experiences of creatives over or approaching 50, and provides inspiration for those who will someday get there (ie, everyone.)
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